Privacy Policy

Your personal data privacy is important to us and we shall take care to safeguard it. This policy should answer any concerns you may have regarding your personal data privacy. However, if you do not understand this personal data privacy policy or are under the age of 15, you should not participate in our panel.

When and what information do we collect?

Some personal data is collected when you volunteer to join our panel. In particular, Kantar Worldpanel may collect (you will be prompted for your consent) and hold details of your name, address, telephone number, and email address. For your information we have certain security measures in place to protect the loss, misuse, and alteration of the information that Kantar Worldpanel may collect.

Provision of your Personal Data to us is voluntary. However, please note that that provision of certain personal data is mandatory for you to be a panelist in our panel.

What do we do with your personal information?

We will only publish summarized reports about Consumer panel research. These reports will never identify any individual household details.

You consent to us using your personal data to provide you with correspondence or any communications relating to market research which may require your involvement.

In particular, we need to share some of your personal information with BI (The Business Improvement Company) who operates the Reward Accounts for each panel member. This information is kept in confidence and only used to deliver your selected Reward items.

By allowing us to process your purchasing habits, you acknowledge and consent that any information that you provide and any other personal information disclosed by you with your consent or obtained through our use of website "cookies", will be collected and used by Kantar Worldpanel only for market research purposes on behalf of our clients, market research analysis, reports, internal administration, internal training and/or to fulfill our obligations to you. Any information you provide to us will be treated with care and respect and we will not mislead you in any way.

Who will we share your information with?

You consent to us sharing your personal data contained in the survey or questionnaire with other companies within the Kantar group. Please be assured we will not pass your personal details to a third-party company without your prior consent. We may also be required to disclose your personal information by law or to any regulatory authority, including the Market Research Society.

Contacting us

Please notify us by email to (attention to Panel Management Manager) or call our toll free number 1-800-18-1272 if you have provided us with your personal details and if you:
(a) Do not wish your personal data to be used in a manner described above (we should be grateful if you set out your specific objections to any use);
(b) Wish to see the personal data we hold about you.  if the information is inaccurate, incomplete or irrelevant, we shall correct or delete it after discussing the matter with you.

Transferring information 

You consent to us transferring your personal data to other companies in and out of the Malaysia only for the purposes mentioned above. We shall endeavour to ensure that your personal data is kept confidential and secure.

Any questions?

If you have any questions about this privacy policy please email 


This privacy policy is governed and construed in accordance with Malaysia Personal data Protection Act (PDPA) law.

We are Kantar Worldpanel. Our registered address is Kantar Malaysia Sdn Bhd, Suite 16.02, 16.03 & 16.05 (Level 16), Centrepoint North, The Boaulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur (whose company number 19285-V.

Kantar Worldpanel, formerly known as TNS Worldpanel is part of the Kantar Group. The Kantar Group is a wholly-owned subsidiary of WPP Group plc. For further information, please visit

Amendment of the Privacy Policy

Our Privacy Policy may change and therefore you should review it regularly. We will notify you of any changes where we are required to do so